Ah, October. That magical time of year when the pumpkins appear, the air gets crisp, and everyone collectively loses their minds about how it’s already Q4. Yes, folks, we’re in the final stretch of the year. While the excitement for spooky season is real, it’s also a crucial time for businesses to get their act together for the final quarter of the year.
Let’s break it down into bite-sized pieces, shall we? Here’s how to navigate the busiest time of the year without burning out—and maybe even have a little fun along the way.
October: When Halloween Collides with Q4 Planning
October is my favorite month. Not just because of Halloween (though, yes, that’s a big part of it), but because it’s also a time of serious transition. In business, this is the start of the final quarter—the time when you either crush it or…get crushed. No pressure!
But here’s the kicker: it doesn’t have to be all work and no play. Just like decorating your yard with skeletons and fake gravestones, you can make your business prep fun. Think about how you can “decorate” your business for success. What can you do to make it exciting? Because let’s be honest, if you’re dreading your tasks, they’ll never get done. Kind of like trying to untangle a string of lights—you’ll find any excuse to avoid it.
So, take a moment, enjoy your pumpkin spice latte, and set some goals. You don’t want to be scrambling on Halloween night, nor do you want to scramble come December 31st. Start now, and by November 1st, you’ll be cruising while everyone else is frantically clearing out their metaphorical graveyards. And if you need some guidance, we got you! Check out our Neurodivergent Entrepreneur’s Guide to Fall Planning: Inspired by Back-to-School Season.
Planning: Don’t Let Others “Should” All Over You
Here’s a fun fact: everyone loves to tell you what you “should” be doing. “You should offer more services!” “You should post on social media daily!” “You should probably sleep more!” It’s exhausting. And it’s nonsense.
The truth is, you need to do what works for you. Trying to fit yourself into someone else’s business mold is like showing up to a party in the wrong costume—it’s awkward and uncomfortable. If you’re not into one-on-one coaching, don’t do it. If you’d rather spend your time creating digital products, then dive in headfirst. The key is to build a business that aligns with your strengths and passions, not someone else’s.
So, the next time someone tries to “should” on you, just smile, nod, and keep doing what feels right. After all, you’re the one who’s going to be in the trenches doing the work—not them.
Outsourcing: Because We’re Not Superhuman (Despite What We Tell Ourselves)
I get it. You started your business, you built it from the ground up, and now you feel like you have to do everything. But newsflash: you don’t. There comes a point when it’s time to let go of some control and bring in help.
At first, it might seem counterintuitive—paying someone to do tasks you could technically do yourself. But here’s the secret: when you free up time to focus on the work you love (and are good at), you’ll actually grow your business faster. Trust me, spending an entire day trying to fix your website’s backend isn’t the best use of your time.
Outsource the stuff that drains you. Whether it’s bookkeeping, customer support, or your website’s tech issues — get help. Your time is better spent on the parts of your business that make your heart sing, not on the things that make you want to throw your computer out the window.
Balance: Juggling Work, Life, and Everything in Between
Now, let’s talk about the elephant in the room — balance. Between the upcoming holidays, year-end planning, and general life chaos, you’re probably feeling pulled in a million directions. How do you fit everything in without losing your mind?
First, let go of the idea that you need to “do it all.” You don’t. Prioritize what’s truly important. If you need to carve out time for family during the holidays, do it. Your business will survive if you don’t work 24/7. In fact, taking a break might give you the clarity and energy boost you need to finish Q4 strong.
Second, schedule in downtime. Seriously. Block out time on your calendar for you. Whether that’s for a Netflix binge or just staring into space—whatever refuels you. Because if you don’t take care of yourself, your business will feel it. And trust me, you don’t want to enter the new year already running on fumes.
Planning for 2025: Yes, We’re Already Talking About That
I know, I know—you barely have a handle on 2024, and now I’m telling you to plan for 2025. But hear me out. The best way to not feel overwhelmed come January is to start thinking about your next year now. You don’t have to have all the details figured out, but at least start mapping out your big goals.
What’s your vision for next year? What worked well this year, and what needs to change? These are the kinds of questions that will help you enter 2025 with a solid plan, instead of scrambling to make last-minute New Year’s resolutions that’ll fall apart by February.
And hey, if you can find time to throw in some holiday fun while you plan, even better. After all, there’s nothing like setting big business goals with a mug of hot cocoa in hand.
So here’s the takeaway: yes, Q4 is busy, but it doesn’t have to be a nightmare (even if you love Halloween like I do). With some thoughtful planning, a little delegation, and a lot of focus on what you want for your business, you can wrap up this year in style. And, dare I say it, actually enjoy the process.
Now go forth, plan your next few months, and show Q4 who’s boss. And don’t forget—October is here, so make sure you throw in a little spooky fun while you’re at it. You deserve it.
Want to Rock Q4 and Still Have Time for Halloween Fun?
Don’t let your business spook you through the end of the year! Join the Rockstar Success Circle and get the support, tools, and community you need to smash your goals and still enjoy the season 🎃. Whether you’re setting goals for 2024 or just trying to make it through Q4 with your sanity intact, we’ve got your back!
Join the Circle now and let’s rock the rest of the year together!