I have heard this question from a lot of business owners…
“Do I really need to blog?”
The simple answer is yes, but I am sure that isn’t the answer you came for.
You are probably here because you have heard that it is important to have a blog, but you don’t understand why or how it can help you.
WHY DO I NEED TO BLOG?
- Connect with your customers and clients
- Explain your ideas in many different ways
- Showcase your skills as a leader in your industry
- Answer the frequently asked questions (FAQ) before they call you for answers
- Establish trust with your customers or potential customers
- Provide more value to the visitors of your website
- Blog posts create frequent, fresh content
- More content is good for Search Engine Optimization (SEO)
- A place to drive traffic to from your Social Media sites
HOW CAN A BLOG HELP?
- Blog posts that are full of keywords will help drive search engine traffic
- Customers will connect with you and your business
- Remember that customers do business with people that they know like and trust
- Customers will be able to have their questions answered
- Your customers questions will be answered timely and your answers will benefit all of your customers
- Helps to improve your search engine rankings
- Be found on Google and other search engines for free
- Lower your costs (cheaper than banner ads)
- Provide more services to your customers
- Newsletter opt-ins
