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This episode is about the difference between overdelivering and overgiving. People often get these two things mixed up, they toss them into the same washing cycle, but they are completely different. You are probably familiar with the concept of under-promising and over-delivering. However, from an online business perspective, it isn’t very helpful. We have a hard time putting boundaries around the space and time in our business and our life, and because we have such a hard time putting those boundaries around things when we talk about over-delivering, it becomes too much of an ombre line. There isn’t really a fine black distinctive line between one side and the other.
Let’s talk about a few things:
- The concept of under-promising and over-delivering.
- When something costs you time it costs you money.
- If it’s costing you more than it costs you to acquire a new client, it’s too much.
- Just because you have over delivered does not mean to say that you now need to undercharge.
- If you can do something quick doesn’t mean you should charge less.
- When we’re waiting for clients for something if they don’t deliver that’s on them.
- Clients constantly messaging you at all hours of the day and expecting immediate responses.
The difference between over-delivering and over giving is that over-delivering doesn’t cost you anything. In fact, in some cases, it’ll make you money. When you over give, you are drained, because you’re over-giving, there’s nothing left. Overgiving literally drains everything right out of you. It doesn’t feel good to you or your clients. Be mindful of how you’re feeling when you start to wonder if you “should” be overdelivering.
