{"id":892,"date":"2012-03-16T08:51:50","date_gmt":"2012-03-16T13:51:50","guid":{"rendered":"http:\/\/geekygirl.ca\/?p=892"},"modified":"2017-05-26T10:55:19","modified_gmt":"2017-05-26T15:55:19","slug":"do-i-really-need-to-blog","status":"publish","type":"post","link":"https:\/\/geekygirl.ca\/do-i-really-need-to-blog\/","title":{"rendered":"Do I really need to blog?"},"content":{"rendered":"<h2>I have heard this question from a lot of business owners&#8230;<\/h2>\n<h2>&#8220;Do I really need to blog?&#8221;<\/h2>\n<p><a href=\"https:\/\/geekygirl.ca\/wp-content\/uploads\/2012\/03\/iStock_000017448529XSmall.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-895\" title=\"Close up of a social media business plan\" src=\"https:\/\/geekygirl.ca\/wp-content\/uploads\/2012\/03\/iStock_000017448529XSmall-e1331905394133.jpg\" alt=\"\" width=\"198\" height=\"132\" \/><\/a><\/p>\n<p>The simple\u00a0answer is yes, but I am sure that isn&#8217;t the answer you came for.<\/p>\n<p>You are probably here because you have heard that it is important to have a blog, but you don&#8217;t understand why or how it can help you.<\/p>\n<h3>WHY DO I NEED TO BLOG?<\/h3>\n<ul>\n<li>Connect with your customers and clients<\/li>\n<li>Explain your ideas in many different ways<\/li>\n<li>Showcase your skills as a leader in your industry<\/li>\n<li>Answer the\u00a0frequently\u00a0asked questions (FAQ) before they call you for answers<\/li>\n<li>Establish trust with your customers or potential customers<\/li>\n<li>Provide more value to the visitors of your website<\/li>\n<li>Blog posts create frequent, fresh content\n<ul>\n<li>More content is good for Search Engine Optimization (SEO)<\/li>\n<\/ul>\n<\/li>\n<li>A place to drive traffic to from your Social Media sites<\/li>\n<\/ul>\n<h3>HOW CAN A BLOG HELP?<\/h3>\n<ul>\n<li>Blog posts that are full of keywords will help drive search engine traffic<\/li>\n<li>Customers will connect with you and your business\n<ul>\n<li>Remember that customers do business with people that they know like and trust<\/li>\n<\/ul>\n<\/li>\n<li>Customers will be able to have their questions answered\n<ul>\n<li>Your customers questions will be answered timely and your answers will\u00a0benefit\u00a0all of your customers<\/li>\n<\/ul>\n<\/li>\n<li>Helps to improve your search engine rankings\n<ul>\n<li>Be found on Google and other search engines for free<\/li>\n<\/ul>\n<\/li>\n<li>Lower your costs (cheaper than banner ads)<\/li>\n<li>Provide more services to your customers\n<ul>\n<li>Newsletter opt-ins<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The simple answer is yes! Let me explain how having a blog can help your business.<\/p>\n","protected":false},"author":3,"featured_media":895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do I really need to blog? - Geeky Girl<\/title>\n<meta name=\"description\" content=\"The simple answer is yes! 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