{"id":15054,"date":"2024-09-09T10:00:43","date_gmt":"2024-09-09T15:00:43","guid":{"rendered":"https:\/\/geekygirl.ca\/?p=15054"},"modified":"2024-09-13T16:23:26","modified_gmt":"2024-09-13T21:23:26","slug":"the-art-of-setting-smart-goals-for-business-growth","status":"publish","type":"post","link":"https:\/\/geekygirl.ca\/the-art-of-setting-smart-goals-for-business-growth\/","title":{"rendered":"The Art of Setting SMART Goals for Business Growth"},"content":{"rendered":"

Let\u2019s be real. We\u2019ve all heard about SMART goals, right? And if you\u2019re anything like me, you\u2019ve probably rolled your eyes at them a few times. The whole idea sounds like something someone in corporate HR came up with to keep everyone busy, right? But, as much as I want to toss SMART goals into the \u201cthis doesn\u2019t work for me\u201d bin, there\u2019s actually something to them. They just need a little tweak to fit the rest of us \u2013 especially if your brain doesn’t always do things the \u201cneurotypical\u201d way. So, let’s break them down and make them work for us, the spicy, unconventional thinkers.<\/span><\/p>\n

Specific: Less \u201cWorld Peace,\u201d More \u201cEmail List Growth\u201d<\/b><\/h1>\n

We\u2019ve all been there: staring at the ceiling thinking, \u201cI want to change the world.\u201d But let\u2019s pump the brakes on that. How exactly are you going to change the world? For starters, if you can\u2019t break your goal down into specifics, you\u2019re going to end up in the land of wishful thinking. Let\u2019s get real: Do you want to help children? Homeless people? Expand your business through email marketing? Now we\u2019re getting somewhere.<\/span><\/p>\n

Being specific isn\u2019t about limiting your dreams; it\u2019s about giving them a chance to breathe. Let\u2019s take email lists, for example. Sure, \u201cgrow my email list\u201d sounds like a plan, but what if we narrow it down? Try \u201cincrease my email list by 500 people in the next quarter.\u201d Now, that\u2019s a goal you can actually tackle! Plus, nothing beats the satisfaction of ticking off milestones when you’re dealing with something tangible.<\/span><\/p>\n

So, next time you\u2019re tempted to keep things vague, do yourself a favor. Pick a specific target, and you\u2019ll actually feel like you\u2019re getting stuff done. World peace can wait until your inbox is under control.<\/span><\/p>\n

Measurable: Because Feelings Don\u2019t Pay the Bills<\/b><\/h1>\n

Goals without metrics are like loading a dishwasher blindfolded. You <\/span>think<\/span><\/i> you\u2019re getting somewhere, but do you really know when you\u2019re done? Probably not. That\u2019s why \u201cmeasurable\u201d is such a big deal. It\u2019s what separates \u201cI\u2019m working on it\u201d from \u201cHell yeah, I did it!\u201d<\/span><\/p>\n

Take our email list example again. If you\u2019re trying to grow it by 500 people, then tracking your progress becomes easy. You can literally count your wins (and losses) along the way. Imagine a world where you don\u2019t have to guess whether you\u2019re succeeding because the numbers tell you all you need to know.<\/span><\/p>\n

Now, not every goal is going to be as clean-cut as a number on a spreadsheet, but whenever possible, make your goals measurable. And no, \u201cfeeling better about my inbox\u201d is not measurable. Sorry.<\/span><\/p>\n

Actionable: It\u2019s Not About Perfection, It\u2019s About Progress<\/b><\/h1>\n

Ah, the dreaded \u201cA\u201d word. In the traditional SMART model, A stands for \u201cachievable,\u201d which is basically just a fancy way of saying, \u201cDon\u2019t set yourself up for failure.\u201d But let\u2019s be real: Who has time to sit around debating whether something is <\/span>achievable<\/span><\/i>? Forget that. Let\u2019s talk <\/span>actionable<\/span><\/i>.<\/span><\/p>\n

Actionable goals are the kind that make you move. They\u2019re the ones you can break down into steps and start working toward, even if you have no idea whether you\u2019ll actually succeed. Because guess what? It\u2019s not about whether you hit 500 subscribers exactly. It\u2019s about putting in the effort and adjusting as you go.<\/span><\/p>\n

Here\u2019s a secret: Perfection is the enemy of progress. So focus on the actions you can take today, tomorrow, and next week. And if you don\u2019t hit your goal? Who cares! You\u2019ll be way further along than if you had done nothing at all.<\/span><\/p>\n

Relevant: Stop Letting Other People Should All Over You<\/b><\/h1>\n

This one is crucial. We all know that person who tells you what you <\/span>should<\/span><\/i> be doing. \u201cYou should be growing your email list!\u201d \u201cYou should be offering more webinars!\u201d Yeah, okay, but is this actually relevant to <\/span>your<\/span><\/i> business? If not, then why are you wasting time on it?<\/span><\/p>\n

The key here is figuring out if your goals align with your overall business vision. If your business is all about face-to-face interactions and you\u2019re never going to send a single email, then growing your email list is a waste of your time. Relevance is about staying in your lane, not someone else\u2019s.<\/span><\/p>\n

Just because it works for someone else doesn\u2019t mean it\u2019s your ticket to success. Be bold enough to ditch irrelevant goals and focus on what truly matters to <\/span>your<\/span><\/i> business. Because the only person who should be telling you what to do is you.<\/span><\/p>\n

Time-bound: Quarters Aren\u2019t Just for Corporate Types<\/b><\/h1>\n

Now we get to time-bound, the part of the SMART model that most people gloss over \u2013 but you shouldn\u2019t. Setting a time frame for your goals is how you keep yourself from wandering off into Neverland. Think of it as giving your goal a deadline, but with less stress and more excitement.<\/span><\/p>\n

And here’s the deal: Business works in 90-day cycles whether you like it or not. What you do today will show up in about three months, so why not use that to your advantage? Setting quarterly goals keeps things manageable. \u201cGrow my email list by 500 in the next three months\u201d is a lot less intimidating than \u201cGrow my email list indefinitely.\u201d<\/span><\/p>\n

Plus, if something\u2019s not working, you\u2019ll know within that 90-day window, giving you time to adjust. Time-bound goals keep you accountable and motivated. And honestly, who doesn\u2019t love a deadline that\u2019s just far enough away to avoid panic, but close enough to keep you on track?<\/span><\/p>\n

 <\/p>\n

So, there you have it. SMART goals aren\u2019t inherently terrible \u2013 they just need to be tweaked for those of us who like to do things a little differently. By focusing on being specific, measurable, actionable (not achievable), relevant, and time-bound, you can actually create goals that move your business forward without driving you to drink.<\/span><\/p>\n

The next time someone tells you to set a goal, just smile, nod, and remember: You\u2019ve got the spicy version of SMART that works for <\/span>you<\/span><\/i>. Now go out there and crush it \u2013 in your own unique way, of course.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

By focusing on being specific, measurable, actionable, relevant, and time-bound, you can create goals that move your business forward.<\/p>\n","protected":false},"author":3,"featured_media":15055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-15054","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"entry"},"yoast_head":"\nThe Art of Setting SMART Goals for Business Growth - Geeky Girl | Speaker | Author | Project Manager<\/title>\n<meta name=\"description\" content=\"By focusing on being specific, measurable, actionable, relevant, and time-bound, you can create goals that move your business forward.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geekygirl.ca\/the-art-of-setting-smart-goals-for-business-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art of Setting SMART Goals for Business Growth - Geeky Girl | Speaker | Author | Project Manager\" \/>\n<meta property=\"og:description\" content=\"By focusing on being specific, measurable, actionable, relevant, and time-bound, you can create goals that move your business forward.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/geekygirl.ca\/the-art-of-setting-smart-goals-for-business-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Geeky Girl | Speaker | Author | Project Manager\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/113470130237\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-09T15:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-13T21:23:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/geekygirl.ca\/wp-content\/uploads\/2024\/09\/The-Art-of-Setting-SMART-Goals-for-Business-Growth.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"geekygirl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@geekygirlspeaks\" \/>\n<meta name=\"twitter:site\" content=\"@geekygirlspeaks\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"geekygirl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/geekygirl.ca\/the-art-of-setting-smart-goals-for-business-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/geekygirl.ca\/the-art-of-setting-smart-goals-for-business-growth\/\"},\"author\":{\"name\":\"geekygirl\",\"@id\":\"https:\/\/geekygirl.ca\/#\/schema\/person\/d22f853015d0a96f36a42eda001941d6\"},\"headline\":\"The Art of Setting SMART Goals for Business Growth\",\"datePublished\":\"2024-09-09T15:00:43+00:00\",\"dateModified\":\"2024-09-13T21:23:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/geekygirl.ca\/the-art-of-setting-smart-goals-for-business-growth\/\"},\"wordCount\":1067,\"publisher\":{\"@id\":\"https:\/\/geekygirl.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/geekygirl.ca\/the-art-of-setting-smart-goals-for-business-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/geekygirl.ca\/wp-content\/uploads\/2024\/09\/The-Art-of-Setting-SMART-Goals-for-Business-Growth.jpg\",\"articleSection\":[\"Geeky GIrl's Blog\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/geekygirl.ca\/the-art-of-setting-smart-goals-for-business-growth\/\",\"url\":\"https:\/\/geekygirl.ca\/the-art-of-setting-smart-goals-for-business-growth\/\",\"name\":\"The Art of Setting SMART Goals for Business Growth - 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